In one paragraph, who is Yuri Scala as a project management professional?
I am a Project Management Professional (PMP) with 25 years well-experienced working in multiple industries, where I have accumulated the learned skill, knowledge, and maturity to serve some of the largest companies in Brazil.
Why did you choose the sustainable tourism development industry to manage projects?
Sustainable tourism has many positive impacts on economic, social, and environmental development, tourist destinations, and especially on the people in these communities. Thus, sustainable tourism acts as a catalyst that promotes, but is not limited to:
- The growth of the economy
Generating opportunities for new ventures; good quality jobs, with gender equality, inclusive and accessible to all; better income distribution.
- The preservation and socio-cultural promotion
Valuing traditions and tangible and intangible cultural heritage; and improving the quality of life in the local community.
- Environmental protection
Helping to prevent, mitigate, or cancel the negative impact of tourism on the environment.
How do you identify with the daily life of the sustainable tourism industry?
Sustainable tourism is transformative and induces progress, especially in small communities with restricted economic alternatives. In addition, sustainable tourism can combat poverty, hunger, lack of formal education, sexual traffic, and many other social inequalities.
It is a stimulating challenge to present the personality of tourist destinations, the authenticity of communities, and the originality of diverse cultures as well as to explore and optimize the factors that drive the activity to ensure that the expected benefits of sustainable tourism activity are realized.
In another way, it is also very stimulating to face the specific challenges of the industry, such as the fragmentation of the production chain; the transversality of the sector within the community; the seasonality of seasons; the standardization of products and services; the fragility in the face of macroeconomic factors; geopolitical threats, environmental and sanitary disasters; in addition to the need to combat the negative impacts promoted by the activity, and others.
What are your strategic foundations?
Vision
To positively impact the lives of people living in small tourist destinations.
Mission
To perform activities in projects that aim to induce the socioeconomic progress of people living in small communities, as well as environmental preservation, through sustainable tourism development!
Statement of Work
Being a project management team member in micro, small, medium, and large companies operating in the sustainable tourism industry and applying the best project management practices in my day-to-day work. To develop the economy of tourism destinations and positively impact the people living in these communities.
Values
My values drive my actions, behaviors, and relationships.
Flags
My “Personal Flags” is a space dedicated to showcasing the minorities and causes that I passionately support. As an inclusive and socially responsible initiative, I firmly believe in the importance of standing up for the rights and well-being of minority groups and championing vital causes. My commitment to diversity, equity, and inclusion is deeply rooted in our values, and we strive to impact society by raising awareness and fostering understanding positively. Join us in exploring and celebrating the incredible stories, achievements, and milestones of these communities and initiatives, as we work together to create a more equitable world for all.
Author:
Yuri Scala
MTur, MBA, PMP, PRINCE2, PM4R
Preserving tourism's positive impact requires addressing its challenges. By acting responsibly, we promote meaningful travel experiences while empowering local people, paving the way for a sustainable and thriving industry.
