Business Tailoring 4 Sustainable Tourism Development Management (STDM)
Landing to make the invisible visible to everyone!
A management tool developed to model sustainable tourism businesses exclusively.
The shared tool allows us to analyze topics that impact business models relevant to Sustainable Tourism Development Management (STDM). This tool was designed to cluster together in a single field the essentials one needs to know about our business in the tourism industry in a quick, simple, and visual format. This tool is not generic and cannot be adapted for other industries. So if you’re not in the tourism industry, stop here!
The benefits of applying the Business Tailoring 4 Sustainable Tourism Development include and aren't limited to the following:
Guide transformations
Guiding transformations, delivery processes, and innovation in value production.
Connect business
Connecting your business model with the tourism destination productive chain.
Stimulate creativity
Escalating the business team's creative thinking.
Share the business view
Facilitating the understanding with your stakeholders about a unique business view.
Discover the traveler
Associating the business with niche tourism expectations and the tourism destination's vocation.
Aligned with the SDG
The new development agenda is the most ambitious to date, and the 17 goals are a universal call to action.
The Business Tailoring 4 Sustainable Tourism Development Management tool should be applied:
When starting a business plan development.
When innovating and redesigning the business model.
To shift a predatory tourism into a sustainable tourism business.
To identify the business within the tourism production chain.
While attempting to Business plan strategically.
While attempting to the development of the marketing plan.
Groups and Individuals that would benefit from the Business Tailoring 4 Sustainable Tourism Development Management tool:
Destinations Tourism Organizations.
Sustainable tourism entrepreneurs.
Managers and organizational leaders.
Project manager and team members.
Business consultants.
Mainly teachers and students.
Landing on Sustainable Tourism Development Management (STDM)
Four elements – the Tourism Destination, Sustainability, Competitiveness, and Tourist – co-exist and mutually work to establish the sustainable development of tourism. The transversal, codependent application of these concepts in the territory reveals the intersection where the nine business areas that impact sustainable tourism development management are present.
How to Discover Business Tailoring for Sustainable Tourism Development Management (STDM)
The 3 analysis levels for STDM are continuous and circular. Analyze the business on three levels, getting to know the tourist destination, the tourist experience, and your business. Get your business team together and conduct continuous rounds of this analysis. In each round, you will connect new ideas and information and discover something new until a reference version is produced for the moment.
13 Macro Business Knowledge Areas for STDM
The Three Analysis Levels for STDM
We should start by sharing a strategic vision of the four essential elements for sustainable tourism development.
- Tourism Destination
- Tourist
- Sustainability
- Competitiveness
Next, we should conduct an analysis of the tourism experience offered by the tourist destination and by our business for each tourism segment.
- Cluster
- Innovation
- Destination Experience
- Consumer Experience
- Value & Selling Proposition
And finally, we should make an inner journey within our business to deepen our understanding of our critical success factors according to each area of business knowledge and their respective subdivisions.
- Production: Partnerships, Process, Resources
- Marketing: Branding, Travels Relationships, Channels
- Market Intelligence: Risks, Benchmarking, Travel Technology
- Results: Revenue Sources, Cost Structure, Business Benefits
Business Tailoring 4 Sustainable Tourism Development Management (BT4-STDM)
A visual tool to land your business and make the invisible visible to everyone.
Download the free files
Download the Business Tailoring 4 Sustainable Tourism Development and the Questions Guide for FREE below. The tool is free because I believe Sustainable Tourism Development should be within most small communities' reach and their small business.
Upon downloading, you will receive a zip file containing the tool in three formats:
- The guiding questions reveal the relationship between the tourism destination, the traveler, and your business.
- In PowerPoint, you can use a projector to launch it on the office wall or a big screen to share and fill it out with your team.
- In pdf., you can print (A-0 size), hang on the wall, get ideas about your business, and fill in using post-it notes.
- A simple image sizing A-4.
